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Pinterest is a visual discovery platform where people save and organize ideas (Pins) on themed Boards—everything from recipes and home projects to fashion, travel, and shopping wish lists. Unlike many social networks built around posting updates, Pinterest is built around finding ideas and planning what to do or buy next.
That difference matters for creators and marketers. Pinterest traffic often arrives with strong intent—people actively searching, saving, and comparing options. It’s also increasingly global, with growth outside the U.S. driving much of the platform’s expanding audience.
This updated report compiles the most reliable Pinterest stats available (primarily from Pinterest investor releases and filings) and keeps select historical numbers labeled by year for context.
Answer Box: Pinterest Stats at a Glance (Latest Available)
Latest headline numbers (FY 2025 / Q4 2025):
- 619M global monthly active users (MAUs)
- 105M MAUs in U.S. & Canada
- 158M MAUs in Europe
- 356M MAUs in Rest of World
- $4.222B revenue (FY 2025)
- $7.21 global ARPU (FY 2025)
- $417M GAAP net income (FY 2025)
Source: Pinterest Fourth Quarter & Full Year 2025 Results (released Feb 12, 2026).
Key Metrics Table (FY 2025 vs FY 2024)
| Metric | FY 2025 | FY 2024 | Notes |
|---|---|---|---|
| Global MAUs | 619M | 553M | Measured at period end |
| MAUs – U.S. & Canada | 105M | 101M | Slow but steady growth |
| MAUs – Europe | 158M | 145M | International expansion |
| MAUs – Rest of World | 356M | 307M | Largest MAU region |
| Revenue (Global) | $4.222B | $3.646B | Reported revenue |
| Global ARPU | $7.21 | $6.94 | Revenue / average MAUs |
| ARPU – U.S. & Canada | $30.84 | $29.15 | Highest monetization region |
| ARPU – Europe | $5.12 | $4.24 | Growing monetization |
| ARPU – Rest of World | $0.83 | $0.59 | Biggest upside opportunity |
| GAAP Net Income | $417M | $1.862B | FY 2024 includes a large one-time tax benefit (see sources) |
Sources: Pinterest FY 2025 results (Feb 12, 2026) and FY 2024 results (Feb 6, 2025).
Pinterest User Growth (Latest + Historical)
- 619M global MAUs (FY 2025 / Q4 2025)
- 553M global MAUs (FY 2024 / Q4 2024)
- 537M global MAUs (Q3 2024)
While North America remains Pinterest’s strongest monetization region, the biggest gains in audience are coming from outside the U.S. and Canada—especially in the “Rest of World” segment.
Pinterest Revenue & Profitability (Year Labels Included)
Here’s a cleaned-up view of Pinterest’s recent financial performance with clear year labels.
Annual Revenue (Reported)
- 2025: $4.222B
- 2024: $3.646B
- 2023: $3.055B
- 2022: $2.802B
- 2021: $2.578B
- 2020: $1.692B
GAAP Net Income (Loss)
- 2025: $417M
- 2024: $1.862B (includes a one-time tax benefit)
- 2023: -$35.61M
- 2022: -$96M
- 2021: $316.438M
- 2020: -$128.323M
Note: FY 2024 net income is elevated by a one-time tax-related benefit referenced in Pinterest’s FY 2024 results release.
Search Intent: Why Pinterest Traffic Can Convert
Pinterest is built around discovery and planning. In its FY 2025 results release, Pinterest said users perform more than 80 billion monthly searches on the platform—reinforcing that Pinterest often behaves more like a visual search engine than a traditional social feed.
For businesses, that usually translates into three practical advantages:
- Evergreen reach: Pins can continue circulating and ranking long after publishing.
- High-intent discovery: People use Pinterest to plan purchases, projects, and life moments.
- Visual-first merchandising: Strong creative and clear product context tend to outperform generic imagery.
Platform Scale: Pins & Searches (Historical Context)
- More than 80B monthly searches (2025, company statement)
- 300B Pins (2021, company filing)
- 2B monthly searches (2019, S-1 era disclosure; historical)
FAQ
How many monthly active users does Pinterest have?
Pinterest reported 619 million global MAUs for the quarter and year ended December 31, 2025 (reported February 12, 2026).
How many Pinterest users are in the U.S.?
Pinterest reports MAUs by region. For FY 2025 / Q4 2025, Pinterest listed 105 million MAUs in U.S. & Canada. (Pinterest reports U.S. and Canada together.)
How does Pinterest make money?
Pinterest primarily earns revenue from advertising. The company reports revenue by region and uses ARPU (average revenue per user) to show monetization efficiency by geography.
Is Pinterest more like social media or a search engine?
It behaves like both—but it’s especially strong as a discovery engine. Pinterest highlighted 80+ billion monthly searches (company statement in its FY 2025 results), and user behavior often centers on finding ideas rather than following accounts.
What’s the best way to use Pinterest for business?
Start with keyword-led boards, publish consistently, use high-quality vertical images, write clear titles/descriptions, and connect Pins to fast, relevant landing pages. Focus on themes people plan for (seasonal, life events, projects, gifting) and build content that’s useful even months later.
Sources (Primary)
