Netflix Statistics (2026): Subscribers, Revenue, Net Income, Ad Tier Users

Last Updated on: February 21st, 2026

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Netflix statistics: subscribers, revenue, net income, and key facts (2026)

Netflix is a global entertainment service offering TV series, films, and games across many languages and genres. It began as a DVD-by-mail business and later became one of the world’s largest streaming platforms. This page compiles verified Netflix statistics—including paid memberships, revenue, net income, and advertising metrics—using primary filings and official investor updates.

Quick takeaways

On this page:

Netflix history (selected milestones)

How many subscribers / paid memberships does Netflix have?

Latest milestone: Netflix reported it crossed 325 million paid memberships during Q4 2025. (Netflix Q4 2025 shareholder letter)

Netflix paid memberships by year (selected year-end figures):

Note: Netflix announced it would stop reporting quarterly subscriber numbers starting with 2025 quarterly reporting and focus on other performance metrics; it still reports major milestones. (The Hollywood Reporter)

Netflix revenue and net income (annual)

Total revenue (SEC-reported):

Net income (SEC-reported):

Netflix advertising and ad-supported plan metrics

Advertising revenue (company-reported): Netflix said ad revenue grew more than 2.5x to over $1.5B in 2025. (Netflix Q4 2025 shareholder letter)

Ad-supported plan scale (reported): Netflix said its ad-supported tier reached 94 million users as of May 2025. (Reuters)

Content investment (SEC-reported metrics)

Netflix does not publish “content spend” as a single standardized public metric across all articles online. The most verifiable view comes from SEC cash flow and income statement line items:

Methodology

  • Primary sources first: Revenue and net income figures are taken from Netflix Forms 10-K filed with the SEC.
  • Milestones over forecasts: Subscriber/membership figures prioritize official shareholder letters and SEC exhibits; forward-looking projections were removed.

Sources & references



Please note that some of these numbers are easier to find than others. Most of these fun facts come from internet reports and may not be official tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.